UNLOCKING YOUR BRAND LEGACY
Consumers are opting for craft, high-quality beverages, driven by a desire for authenticity.
To keep pace with this evolution in consumer taste, Unlock has embarked on a journey to help founders and brand owners unleash their brand’s full potential, as they look to scale both locally and globally.
Where can we help
UNLOCK GROWTH
BRAND POSITIONING & CONSUMER ACTIVATION
Ensure product differentiation and conversion, in a very competitive industry
ADVISORY WITH UNMATCHED INDUSTRY KNOWLEDGE
We work hand in hand with Founders or PE Firms sharing our industry knowhow and connections
CAPITAL
ACCESS
Capital Access for Founders looking to scale proven ideas.
FINANCE, SYSTEMS & SUPPLY CHAIN SUPPORT
Back-office network, so you can focus solely on growing your Brand
SCALE IN THE RIGHT WAY
Help brands develop the right commercial strategy both local and global, including e-commerce.
YOUR BEVERAGE BREAKTHROUGH.
Our Team
Alberto Gavazzi
Co-Founder, Unlock Beverages
Alberto is a co-founder of Unlock Beverages. Before founding his own advisory and investment firm, he was an Executive Board Member at Diageo PLC. He has 30 years of international experience, including work he completed in the beverage industry. He has been highly successful in his professional roles, with a strong track record of brand building and value creation.
In his work with various premium brands, he has maintained a focus on defining a compelling vision and creating an engaging strategy to bring his vision to life. He has led global brands to successful outcomes, including Johnnie Walker, Tanqueray, Smirnoff, and Diageo’s Luxury Spirits portfolio, Reserve Brands.
Guy Phillips
Co-Founder, Unlock Beverages
Guy is a co-founder of Unlock Beverages and a founding partner at NuOrion. Before his work as a founder, he proved his expertise as the Global Head of the Entrepreneurs Coverage Group at UBS, where he was responsible for all corporate finance activity involving the firm’s entrepreneurs and their families.
He has also served as the Global Head of the UBS Consumer Products & Retail Group, as a member of the UBS Investment Banking Division Executive Committee, and as the Head of the UBS Private Equity Coverage Group.
Why Us?
-
Proven track record in creating and
developing global legacy brands -
Unmatched beverage credentials
and network - Extensive M&A experience
- Strong history in working with founders and brand owners for the long run
- Trust, Reputation and Ethics